Tuesday, May 19
Prescott Shibles, EVP & GM, Equipment / Randall-Reilly
How buyers make their decisions has changed significantly over the past decade. Being able to engage them early in the buyer’s journey makes you much more competitive, but reaching likely buyers BEFORE then, can be a true gamechanger. This keynote will explore the advancements in data, communications and technology that you can use to get to buyers first, as well as reshape your go-to-market strategies.
Reinvigorating Your Business Strategy with Data
Nick Reid, EVP | Internal Consulting Servies / Randall-Reilly
Sometimes the day-to-day demands of running a business prevent us from “seeing the forest for the trees.” This session will provide case study learnings from a sister division of Randall-Reilly that are applicable to your business. We’ll show you how to use data to uncover hidden opportunities, align priorities, and reinvigorate your business.
Account-based Marketing that Wins
Melissa Moss, Senior Director of Digital Marketing / Randall-Reilly
Account-based marketing is a great way to focus on your most important clients and prospects. But how do you identify the accounts that are going to drive business performance and how do you engage them most effectively? This session will demonstrate how to develop an opportunity roadmap, as well as, how to use data and the newest platforms for optimal engagement.
Using Data to Predict Intent & Swayability
Laura Hoover, Product Manager | Trucking / Randall-Reilly
Identifying likely buyers before they show intent and understanding which ones can be swayed to your brand is a blend of art and science. This session will showcase how we practice this with our data and provide tips on how you can leverage your data more effectively.
Disrupting the Buyer’s Journey with Location-based Targeting
Emily Larson, Director of Trucking Sales / Randall-Reilly
Your prospects and clients spend a significant portion of screen time on their mobile phones to stay in touch, run their businesses, and do research for equipment purchases. This session will cover some of the most recent advances in B2B location-based targeting that we use and a case study on how it increased dealership visits for a client by 1355%..
Our roundtable sessions allow you to rotate through content with a small cohort of 6 to 10 of your peers. You’ll learn from industry experts and each other in these customized sessions.
Learn more about roundtables.