Tuesday, September 17
Leverage the Power of Predictive Intelligence
Julie Arsenault, Senior Vice President, Strategy and Marketing / Randall-Reilly
Everyone is talking about machine learning and predictive intelligence, but how can it be applied practically to accelerate growth? In this session, we will explore the use cases for predictive intelligence, a process for simplifying its implementation, and how to use it to achieve tangible results.
Mastering the New B2B Buyer’s Journey
Melissa Moss, Senior Director of Digital Marketing / Randall-Reilly
Marketers all know awareness, consideration, and decision as the buyer’s journey. But is it changing? The information age has changed the way buyers research products, relate to brands, and make purchases. How do these changes affect B2B buying cycles or customer expectations? We’ll break down these dynamic shifts and show you how to master the new buyer’s journey.
Marketing Benchmarks and What They Mean to You
McKensie Worley, Data Analyst Manager / Randall-Reilly
How does your marketing compare with your peers? Which metrics are the most important to track? We dive deep into the data to see which metrics are the most predictive of successful campaigns, which metrics are a smokescreen, and how to build your strategies around the most important data points.
Take Your Account-Based Marketing to Another Level
Laura Hoover, Product Manager | Trucking / Randall-Reilly
Account-based marketing is a great strategy for B2B marketing. But how do you know the accounts on which to focus? Take your account-based strategies to a new level in this session. Laura Hoover demonstrates how to find where you’re losing market share, where the biggest opportunity for growth are, and which accounts are most likely to switch brands.
Increase Your Speed-to-Lead Through Innovation
Scott Evanson, CEO / Smart Rhino Labs
How many of your leads fall through the cracks or are never even contacted? New technologies can increase your speed-to-lead and rate of contact without having to hire additional staff. In this session we will discuss the mechanisms you can put in place to increase the capacity of your sales and marketing without bringing on additional hires.
Our roundtable sessions allow you to rotate through content with a small cohort of 6 to 10 of your peers. You’ll learn from industry experts and each other in these customized sessions.
Learn more about roundtables.
Dinner at Chuck’s Fish