MAY 18 - 20, 2020 | CHARLOTTE, NORTH CAROLINA

R-Squared NEXT Agenda

Monday, May 18


2:00 p.m.

Registration opens

Follow signs in the hotel lobby to find registration. If you’re arriving hungry or thirsty, feel free to partake in the refreshments provided.


7:00 p.m.

Reception & Dinner

Tuesday, May 19


7:00 a.m.

Breakfast


9:30 a.m.

Welcome


9:35 a.m.

Proactive Disruption

Prescott Shibles, EVP & GM, Equipment / Randall-Reilly
How buyers make their decisions has changed significantly over the past decade. Being able to engage them early in the buyer’s journey makes you much more competitive, but reaching likely buyers BEFORE then, can be a true gamechanger. This keynote will explore the advancements in data, communications and technology that you can use to get to buyers first, as well as reshape your go-to-market strategies.


10:15 a.m.

Breakout Sessions – Round 1

Select from your choice of two sessions.
Learn more about the breakout sessions.

  1. Reinvigorating Your Business Strategy with Data

    Nick Reid, EVP | Internal Consulting Servies / Randall-Reilly
    Sometimes the day-to-day demands of running a business prevent us from “seeing the forest for the trees.” This session will provide case study learnings from a sister division of Randall-Reilly that are applicable to your business. We’ll show you how to use data to uncover hidden opportunities, align priorities, and reinvigorate your business.

  2. Account-based Marketing that Wins

    Melissa Moss, Senior Director of Digital Marketing / Randall-Reilly
    Account-based marketing is a great way to focus on your most important clients and prospects. But how do you identify the accounts that are going to drive business performance and how do you engage them most effectively? This session will demonstrate how to develop an opportunity roadmap, as well as, how to use data and the newest platforms for optimal engagement.


11:15 a.m.

Breakout Sessions – Round 2

Select from your choice of two sessions.
Learn more about the breakout sessions.

  1. Using Data to Predict Intent & Swayability

    Laura Hoover, Product Manager | Trucking / Randall-Reilly
    Identifying likely buyers before they show intent and understanding which ones can be swayed to your brand is a blend of art and science. This session will showcase how we practice this with our data and provide tips on how you can leverage your data more effectively.

  2. Disrupting the Buyer’s Journey with Location-based Targeting

    Emily Larson, Director of Trucking Sales / Randall-Reilly
    Your prospects and clients spend a significant portion of screen time on their mobile phones to stay in touch, run their businesses, and do research for equipment purchases. This session will cover some of the most recent advances in B2B location-based targeting that we use and a case study on how it increased dealership visits for a client by 1355%..


12:00 p.m.

Lunch


1:30 p.m.

Breakout Sessions – Round 3

Get a second chance to attend the breakouts from Round 1 so you don’t miss out on any of the insights.

Learn more about the breakout sessions.


2:30 p.m.

Breakout Sessions – Round 4

Get a second chance to attend the breakouts from Round 2 so you don’t miss out on any of the insights.

Learn more about the breakout sessions.


3:30 p.m.

Roundtables 1

Our roundtable sessions allow you to rotate through content with a small cohort of 6 to 10 of your peers. You’ll learn from industry experts and each other in these customized sessions.
Learn more about roundtables.


4:30 p.m.


5:15 p.m.

Happy Hour


5:45 p.m.

Dinner

Wednesday, May 20


7:00 a.m.

Breakfast


9:00 a.m.

Deep Dive into Advanced Media Technology

Melissa Moss, Senior Director of Digital Marketing / Randall-Reilly
Changes in the buyer’s journey, technology, and the availability of data have created a new vanguard of media companies with an increased focus on precision targeting, custom audiences, and engagement tools. This panel session will showcase how Simpli.fi and StackAdapt are breaking new ground in the areas of location-based targeting and native advertising.


10:00 a.m.


11:00 a.m.


11:45 a.m.

Lunch


12:00 p.m.

What’s New at Randall-Reilly

Michael Salicco, SVP of Sales / Randall-Reilly
An update on our most recent innovations and a sneak peek at what’s coming soon.


Ready to sign up?

If you’ve received an invitation, go ahead and register so you don’t lose your spot!

Register Now

Back to Top