APRIL 15-18, 2019 | TUSCALOOSA, ALABAMA

Last Year’s Speakers


Andrew Davis
Keynote Speaker

ANDREW DAVIS

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He’s appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry’s “Jaw-Dropping Marketing Speakers,” Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.


david-arsenault

DAVID ARSENAULT

Senior Director of Marketing / Randall-Reilly

David’s career at Randall-Reilly began in 2012 as the content editor for the corporate marketing team. In this role he maintained the corporate blog, developed sales presentations, and created content resources for both salespeople and content marketing campaigns. Showing an aptitude for strategy and creative thinking, he was promoted to his current role as Senior Director of Marketing.


geoff-deakin

GEOFF DEAKIN

Vice President of Data Product Development / Randall-Reilly

As a marketer and business strategist, Geoff manages marketing technology and services for Randall-Reilly’s data-driven customers, including lead-scoring and account-based marketing. Prior to joining Randall-Reilly, Geoff ran marketing operations, field marketing, and demand generation for B2B marketing start-up, Kapost, marketing technology and data agency, Epsilon, and the natural products division of Penton Media. Geoff lives and works outside of Boulder, Colorado, and is anxiously awaiting the return of ski season.


SCOTT EVANSON

Co-Founder, CEO / Smart Rhino Labs

Scott Evanson is the CEO of Smart Rhino Labs, a division of Randall-Reilly based in Draper City, Utah, where he plays a major role in creating vision and driving strategy for the Smart Rhino Labs team. Since Randall-Reilly’s acquisition of Smart Rhino labs in March 2018, Scott and his team have successfully applied Smart Rhino Labs’ data-driven approach to high-volume recruiting to Randall-Reilly’s client base in the trucking industry. Scott’s expertise has helped to broaden Randall-Reilly’s perspective on the market and further their reach in the other industries Randall-Reilly serves.


LAURA HOOVER

Data Analyst / Randall-Reilly

Laura Hoover joined Randall-Reilly in 2016 as a Data Analyst on the Professional Services team. Her role includes helping Randall-Reilly’s clients leverage EDA and RigDig data to identify and measure prospect opportunities for data-driven sales and marketing strategies. Most recently, Laura has been supporting clients with initiatives to integrate data into CRM platforms, develop custom prospect profiling, and analyze quote volume to lost sales. Laura has a Bachelor’s Degree in Supply Chain Management and Technology Management from Indiana University, Kelley School of Business. Prior to joining Randall-Reilly, Laura moved around the US with Schneider National, managing fleets of company drivers and advising owner-operators in day to day operations, safety, and compliance.


melissa-moss

MELISSA MOSS

Director of Digital Services / Randall-Reilly

Melissa joined the Randall-Reilly team as a National Account Executive, helping clients leverage target audiences in branding and lead generation initiatives. In 2018, she was promoted to Director of Digital Services, strategizing with our sales team and clients in industrial markets to develop digital campaigns that will effectively reach their target audience and help them achieve their win. Prior to joining Randall-Reilly, Melissa worked for a development company that builds and manages large retirement communities. While there, she launched the start of their Social Media and Search Engine Marketing efforts. In her free time, she enjoys CrossFit and running.


michael-newman

MICHAEL NEWMAN

Vice President of Strategic Accounts / Randall-Reilly

Michael Newman is the Vice President of Strategic Accounts. He has been with Randall-Reilly for over 17 years, serving as the director of web development, director of digital services for construction, and a National Accounts Executive for construction within his time at Randall-Reilly. Prior to Randall-Reilly, he taught at The University of Alabama while completing his Ph.D. in Instruction Technology. He helped start the web development department at Randall-Reilly and built some of the company’s first websites in the late 1990’s.


WILLIAM ORTIZ

Senior Director of Brand & Sales
Marketing Communications / Randall-Reilly

William is the Senior Director of Brand & Sales
Marketing Communications. He is responsible for competitively harnessing the power of Randall-Reilly’s data, media and digital marketing assets for sales enablement. William has led the development and implementation of strategies to build brand affinity, client retention and defend against competitive threats for Time Warner Cable and JPMorgan Chase, among others. The work he has led has consistently resulted in awards for creativity and effectiveness on both the client and ad agency sides of businesses over a period of more than 20 years. When he’s not working on a new strategy, he’s likely adding new music to his collection or plotting his next guitar purchase.


nick-reid

NICK REID

Senior Vice President, Digital Services / Randall-Reilly

Nick Reid came over to Randall-Reilly in 2008 with the acquisition of eVision Marketing Group. Showing tremendous leadership and initiative he was promoted to his current position of Senior Vice President of Digital Services. Under his leadership the department has grown exponentially. Reid has a Bachelor’s Degree in Computer Science from the University of Alabama and holds a Masters in Business from Carnegie Mellon. He was previously employed by Hewlett Packard and has worked in online media since 2004. Besides writing complicated code, he enjoys working outside on his skid steer.


prescott-shibles

PRESCOTT SHIBLES

Senior Vice President of Data / Randall-Reilly

Prescott Shibles joined Randall-Reilly in 2014. As Vice President, Audience, Shibles oversees Randall-Reilly’s corporate audience intelligence assets. He and his team are tasked with on-boarding offline audience data and developing predictive profiling, audience targeting, and magazine circulation. Prior, Shibles served as Chief Digital and Marketing Officer for Advantage Media and as CEO of Vital Business Media.

He was recognized by Min on their Best of the Web and Digital Innovators lists.


JENNIE WIENKE

Senior Data Analyst / Randall-Reilly

Jennie is the senior data analyst for Randall-Reilly’s Professional Services team. Since her start in October 2016, she has developed a variety of data-driven solutions to help clients achieve their goals. These solutions include lead score modeling, benchmark analysis, and custom segmentation. Prior to joining Randall-Reilly, Jennie taught economics at UNC Charlotte while completing her Ph.D. in Policy Analysis. She currently lives in Charlotte and spends much of her free time attempting to keep up with her twin toddlers.

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