SEPTEMBER 16-18, 2019 | TUSCALOOSA, ALABAMA

R-Squared NEXT Agenda

Monday, September 16


2:00 p.m.

Registration opens

Follow signs in the hotel lobby to find registration. If you’re arriving hungry or thirsty, feel free to partake of the refreshments provided.


7:00 p.m.

Reception & Dinner

Tuesday, September 17


7:00 a.m.

Breakfast


9:30 a.m.

Welcome


9:35 a.m.

Leverage the Power of Predictive Intelligence

Julie Arsenault, Senior Vice President, Strategy and Marketing / Randall-Reilly
Everyone is talking about machine learning and predictive intelligence, but how can it be applied practically to accelerate growth? In this session, we will explore the use cases for predictive intelligence, a process for simplifying its implementation, and how to use it to achieve tangible results.


10:15 a.m.

Breakout Sessions – Round 1

Select from your choice of two sessions.
Learn more about the breakout sessions.

  1. Mastering the New B2B Buyer’s Journey

    Melissa Moss, Director of Digital Services / Randall-Reilly
    Marketers all know awareness, consideration, and decision as the buyer’s journey. But is it changing? The information age has changed the way buyers research products, relate to brands, and make purchases. How do these changes affect B2B buying cycles or customer expectations? We’ll break down these dynamic shifts and show you how to master the new buyer’s journey.

  2. Marketing Benchmarks and What They Mean to You

    McKensie Worley, Data Analyst Manager / Randall-Reilly
    How does your marketing compare with your peers? Which metrics are the most important to track? We dive deep into the data to see which metrics are the most predictive of successful campaigns, which metrics are a smokescreen, and how to build your strategies around the most important data points.


11:15 a.m.

Breakout Sessions – Round 2

Select from your choice of two sessions.
Learn more about the breakout sessions.

  1. Take Your Account-Based Marketing to Another Level

    Laura Hoover, Data Analyst / Randall-Reilly
    Account-based marketing is a great strategy for B2B marketing. But how do you know the accounts on which to focus? Take your account-based strategies to a new level in this session. Laura Hoover demonstrates how to find where you’re losing market share, where the biggest opportunity for growth are, and which accounts are most likely to switch brands.

  2. Increase Your Speed-to-Lead Through Innovation

    Scott Evanson, CEO / Smart Rhino Labs
    How many of your leads fall through the cracks or are never even contacted? New technologies can increase your speed-to-lead and rate of contact without having to hire additional staff. In this session will discuss the mechanisms you can put in place to increase the capacity of your sales and marketing without bringing on additional hires.


12:00 p.m.

Lunch


1:30 p.m.

Breakout Sessions – Round 3

Get a second chance to attend the breakouts from Round 1 so you don’t miss out on any of the insights.

Learn more about the breakout sessions.


2:30 p.m.

Breakout Sessions – Round 4

Get a second chance to attend the breakouts from Round 2 so you don’t miss out on any of the insights.

Learn more about the breakout sessions.


3:30 p.m.

Roundtables 1

Our roundtable sessions allow you to rotate through content with a small cohort of 6 to 10 of your peers. You’ll learn from industry experts and each other in these customized sessions.
Learn more about roundtables.


4:30 p.m.


5:15 p.m.

Happy Hour


5:45 p.m.

Dinner at Chuck’s Fish

Wednesday, September 18


7:00 a.m.

Breakfast


9:00 a.m.

Roundtables 3

Our roundtable sessions allow you to rotate through content with a small cohort of 6 to 10 of your peers. You’ll learn from industry experts and each other in these customized sessions.
Learn more about roundtables.


10:00 a.m.


11:00 a.m.


11:45 a.m.

Lunch


12:00 p.m.

The Randall-Reilly Vision

David Arsenault, Senior Director of Marketing / Randall-Reilly
Randall-Reilly does a lot! But everything we do is aimed at helping you find and keep customers. In this session we’ll show how all of our products integrate into a custom solution designed around your specific goals. In addition we’ll unveil our vision for the future of our partnership as we continually strive to empower our clients.


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