R-Squared Agenda

Monday, April 15

2:00 p.m.

Registration opens

Follow signs in the hotel lobby to find registration. If you’re arriving hungry or thirsty, feel free to partake of the refreshments provided.

7:00 p.m.

Reception & Dinner

Tuesday, April 16

7:00 a.m.


9:30 a.m.

Balancing Technology with Humanity

Seth Becker, Director of Media Sales / Randall-Reilly

In the age of automation, authenticity is lacking. But it doesn’t have to be. Seth Becker shows us how to balance technology and humanity. Technology should make you more efficient while creating the space to develop trust and rapport with drivers.

10:15 a.m.

Increasing Capacity Through Innovation

Scott Evanson, Co-Founder & CEO / Smart Rhino Labs

When looking at the recruiting funnel, what most fleets miss is the crucial point between initial conversion and full application. You can hire more recruiters or you can innovate. Learn the mechanisms you can put in place to decrease lead attrition and schedule more drivers for orientation.

11:00 a.m.

Breakout Sessions – Round 1

Select from your choice of three sessions.
Learn more about the breakout sessions.

  1. Build (And Sell) a Budget That Reaches Your Goals

    Daniel Buckhannan, National Account Executive / Randall-Reilly

    Is knowing what to spend on recruiting drivers a struggle? We’ll show you the data-driven approach to building budgets. You’ll learn how to build accurate budgets and have the tools to defend your budget internally.

  2. Master the Pipeline from Lead to Driver

    Seth Becker, Director of Media Sales / Randall-Reilly

    Find and fix the inefficiencies that hinder your operations and drive up your cost-per-hire. Optimizations along each stage of the pipeline means your leads work harder for you.

  3. Industry Benchmarks and What They Mean for You

    Nick Reid, Senior Vice President, Digital Services / Randall-Reilly

    Do you wonder how your recruiting stacks up? In this session, we go in depth on recruiting benchmarks and define what those mean for you. Then we’ll show you how to use the information to empower your recruiting strategies.

12:00 p.m.


1:30 p.m.

Breakout Sessions – Round 2

Select from your choice of three sessions.
Learn more about the breakout sessions.

  1. Build a Team of Recruiters That Close

    Seth Becker, Director of Media Sales / Randall-Reilly

    Are you empowering your recruiters to close consistently? Do you have a process for training your team? In this session, we’ll breakdown all the skills that recruiters need. We’ll also teach how to develop these skills in your team.

  2. Advanced Targeting to Reach the Right Driver at the Right Time

    Kyle Jernigan, Director of Digital Strategy / Randall-Reilly

    Data helps you reach the right driver. But can you use data to reach the right driver at the right time with the right message? Use advanced techniques to target drivers with hyper-focused messaging based on the driver’s lifecycle stage.

  3. Best Practices for Campaign Creative: What Really Works?

    Kim Walker, Senior Manager of Client Services / Randall-Reilly

    Is developing great creative a challenge? In this session, we’ll use data from thousands of driver recruiting campaigns to dig into ad types, landing pages, and ad copy to see what really works.

2:30 p.m.

Problem Solving Groups (10/20’s)

Learn more about 10/20’s.

3:45 p.m.

Breakout Sessions – Round 3

Get a second chance to attend the breakouts from Round 1 so you don’t miss out on any of the insights.

Learn more about the breakout sessions.

4:30 p.m.

Cocktail Reception

5:00 p.m.

Recruiting Townhall

5:30 p.m.


Wednesday, April 17

7:00 a.m.


9:30 a.m.

Breakout Sessions – Round 4

This is last call for the breakout sessions from Round 2! You don’t want to miss these.

Learn more about the breakout sessions.

10:30 a.m.

Problem Solving Groups (10/20’s)

Learn more about 10/20’s.

11:45 a.m.


These small groups will provide expert, guided discussion around each topic. Be prepared to share, take notes, and bring home some helpful worksheets and actionable takeaways.

Learn more about the Workshops.

  • Build Content Marketing Campaigns
  • Rank Higher with Proven SEO Methods
  • Manage Your Organic Presence on Social Media
  • How to Be Effective with Video Marketing
  • Calculate Your Recruiting Budget
  • Focus on the Metrics that Define Results
  • Remove Friction from the Driver Experience
  • Optimize Your Recruiting Workforce
  • Get More Value from Your Lead Volume
  • Use Facebook’s Paid Advertising

12:30 p.m.


1:30 p.m.

Fun Activities (Off Site “Team Building”)

Fun is the best form of networking. View activities here.

4:00 p.m.


4:30 p.m.

Dive Deep into Facebook

5:30 p.m.

The Randall-Reilly Vision for Recruiting

David Arsenault, Senior Director of Marketing / Randall-Reilly

Randall-Reilly does a lot! But everything we do is aimed at helping you hire and keep drivers. In this session, we’ll show you how all of our products and services fit together to create a unique solution for you. In addition we’ll unveil our vision for the future of driver recruiting as we continually strive to empower our clients.

6:00 p.m.


8:00 p.m.

After Party

Thursday, April 18

8:30 a.m.

Brunch & Brief

We have reserved Thursday for you to meet with your account manager so you can brainstorm ways to put into action what you’ve learned about this week.


11:00 a.m.

Brunch Closing Remarks

Ready to sign up?

If you’ve received an invitation, go ahead and register so you don’t lose your spot!

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