APRIL 15-18, 2019 | TUSCALOOSA, ALABAMA

Workshops

These small groups will provide expert, guided discussion around each topic. Be prepared to share, take notes, and bring home handouts and actionable takeaways.

We will do our best to place you in your top choice, but we will keep the size of each group small to allow for free discussion and brainstorming so workshop placement will be based on a first-come-first-serve basis.


1. Build Content Marketing Campaigns

Find out how to create compelling content for drivers and build campaigns that ensure your content is seen and consumed by drivers.

2. Rank Higher with Proven SEO Methods

Get practical tips for optimizing your pages to increase organic traffic. SEO has changed a lot, and this is your chance to get caught up.

3. Manage Your Organic Presence on Social Media

Even with the new “pay to play” model, an organic presence on social media is neccessary. Uncover best practices for managing your organic presence.

4. How to Be Effective with Video Marketing

Online video consumption is skyrocketing, but it can be hard to know where to start with video marketing and even harder to measure it.

5. Calculate Your Recruiting Budget

Bring your laptops and go through Randall-Reilly’s budget calculator as a group. Build real budgets based on your numbers.

6. Focus on the Metrics that Define Results

Work through the metrics that truly define your recruiting success. Then use industry benchmarks to see where you measure up.

7. Remove Friction from the Driver Experience

Plot out the journey of your recruiting campaigns. Then use best practices to remove friction from the driver experience.

8. Optimize Your Recruiting Workforce

Discover the skills recruiters need to be successful and how to implement recruiter training to develop these skills.

9. Get More Value from Your Lead Volume

Learn how to recapture the value from the many wasted leads most recruiting departments experience.

10. Use Facebook’s Paid Advertising

Facebook has become king of advertising platforms. Get up-to-date on everything you could and should be doing with Facebook advertising.

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